Opening a Window on the Real Advent

by Gerry Lynch last modified 09 Oct, 2013 01:29 PM

Advent calendar pays a fair price to developing world farmers for chocolate, raises cash for charity - and has a free copy of the Christmas story in the box.

Opening a Window on the Real Advent

'The Real Advent Calendar offers a unique way to share the Christmas story while supporting The Children’s Society and Fairtrade.' - John Sentamu

The UK's only Fairtrade charity Advent calendar with a free copy of the Christmas story in the box went on sale across Britain this week - and is set to raise £25,000 for the Church of England’s Children's Society.

The Real Advent Calendar has a window for each day of December, behind which is a Belgian chocolate star and a line from the Christmas story.

'When you open the final, over-sized window, a chocolate star and a beautifully-illustrated, 24-page copy of the Nativity story is revealed,' explained David Marshall, founder of the Meaningful Chocolate Company which makes the calendar.

The Advent calendar is the latest in a line of products from the company, following the success of the Real Easter Egg, launched in 2011. More than £100,000 has now been raised for charitable projects.

'Farmers in the developing world receive a good price for their produce,' explained David. 'They also receive a premium cash payment to invest in their community - enabling them to buy everything from schoolbooks to solar panels.'

Tesco is the only supermarket stocking the calendar this year. It went on sale in all stores this Monday, 7 October.

'Supplies will be available in most Tesco stores. This is a very significant step and we hope people will support it,' said David

The Archbishop of York, Dr John Sentamu said: 'The Real Advent Calendar offers a unique way to share the Christmas story while supporting The Children’s Society and Fairtrade. I believe it will be widely welcomed by all. The Real Advent Calendar is a chance to educate, stimulate our thinking and do good.'

The Rt Revd Tim Thornton, Bishop of Truro and Chair of The Children's Society's Board of Trustees, said: 'I encourage everyone to go and buy a Real Advent calendar this year. The proceeds will benefit The Children’s Society which works directly with some of the most disadvantaged children in the country - ensuring they are loved, valued and listened to.'

Full details of where to order and purchase The Real Advent Calendar, both from Tesco and other suppliers, including Traidcraft, are available online at www.realadvent.co.uk/shop

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