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Real Easter Egg dropped by pandemic-hit supermarkets

by Michael Ford last modified 06 Mar, 2021 02:00 AM

The 2021 Fairtrade Real Easter Egg range has moved online as supermarkets have failed to make space for the UK's only egg which shares the Easter story.

David Marshall from The Meaningful Chocolate Company said:

"We have supplied supermarkets since 2010. Last year, with Easter at the start of lockdown, the supermarkets had a disastrous time as people stayed away from high streets. This year, supermarket buyers were told to cut brands and this has included The Real Easter Egg. So if you are one of the 80,000 people who usually buy a Real Easter Egg from Tesco, Waitrose, ASDA or Morrisons then go online and order direct from

“Even with the current uncertainties we believe that it is more important than ever that churches, schools and individuals find ways to share the Easter story in 2021.

"Our aim is to provide some of these resources and continue to support Fairtrade. The Real Easter Egg is a proven way to do this."

All Real Easter Eggs come with an Easter story in the box. The stories range from simple guides to a 24-page activity book version with a prize competition worth £200, providing an opportunity to share the joy of Easter with friends and family.

Of the 80 million chocolate Easter eggs sold each year in the UK, The Real Easter Egg is the first and only Fairtrade chocolate Easter egg to share the Easter story. The Real Easter Egg has been on sale since 2010 and involves thousands of churches, schools and groups. It crosses all denominations and offers individuals a simple way to share the Easter Story while supporting Fairtrade and charitable projects.

The Real Easter Egg continues to be the UK's top mail-order egg in terms of volume. To date, more than a million eggs have been sold and more than £300,000 has been donated to charitable causes. Reviewers have placed The Real Easter Egg above eggs from Hotel Chocolat, Green and Black's, and Ferrero Rocher.

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